IREPworkspaces

Building a managed-workspace brand from zero, for IREP's new venture in India: the identity and brand kit, the website, the sales and investor decks, and a steady voice on LinkedIn.

Role: Founding designer, then Assistant Design Manager
Company: IREPworkspaces, Gurugram
Year: 2025 → Now
Deliverables: Identity & guidelines · Brand kit · Website · Decks · LinkedIn
In collaboration with: Mohit Tirath, Brand & Marcom · studioMOrph ↗

The brief

IREPworkspaces is the managed-office venture of IREP (International Real Estate Partners), launched with India Accelerator across Delhi NCR.

It needed a brand that could stand next to a global parent and still feel local, and a set of documents to sell space to companies and the venture to investors. I joined as its first designer and built the whole system: where global excellence meets local presence.

The identity

International Blue for trust, one sharp Vermilion for emphasis, and heavy Lato capitals that read like a skyline.

Logo lockup

Headline type specimen: WHERE GLOBAL EXCELLENCE MEETS LOCAL PRESENCE — Headline type · Lato Bold

International Blue#16253F

Vermilion#E02A28

Silver Sand#C1C6C8

Chalk#F6F6F6

The future of work, managed.

Tagline & footer line on every page

Brand guidelines · 15 pages

The rules that keep every touchpoint consistent: logo use, colour, type, tone and the do's and don'ts.

Cover

Logo, light & dark

Logo adaptation & signage

Colour palette

Typeface

Brand keywords & voice

Visual style

Do's & don'ts

Brand kit

From the reception desk to the parking lot: stationery, cards, mugs, coasters and envelopes, all in one navy-and-red voice.

Standing folders, letterhead and markers

Company profile · 20 pages

The sales document

Who IREPworkspaces is, where it operates and what a company gets, told as a clean left-to-right read: big claim, short proof, one picture.

02 Global parent + local accelerator = IREPworkspaces

03 About us: IREP's reach across 70+ countries

04 An accelerated ecosystem across India

05 Mission & vision

06 Service proposition: eight steps vs one

07 Built-to-suit and business suites

08 Service highlights

09 Our spaces

20 Let's create a better future together

One template, every building

Seven centres, one layout: headline, red-ruled facts, hero photo. A new building drops in without a redesign.

Investor pitch deck · 26 pages

Same system, a harder audience

The profile's grammar, pushed toward numbers: market size, a map of the NCR office market, and the case for managed space.

Slide: IREP becomes IREPworkspaces, where global excellence meets local presence

Website

The brand, live: the decks' grammar turned into irepworkspaces.com.

The window below is the real site, so scroll inside it. A refresh is on the way, and this frame will always show whatever is live; the launch version stays in the archive.

Open irepworkspaces.com ↗

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