(Case study 01/11)
Brown Drip
Brand identity · Packaging · Print
A friend opened a café on the ground floor of a full office building in Gurgaon. Her customers come down from their desks, so the brand had to feel like a small break from work.
- Client
- Brown Drip, a café in Gurgaon
- Role
- Brand identity, solo
- Year
- 2026
- Deliverables
- Logo, badge, colour and type, drawings, pattern, packaging, print, signage, merch, social
A warm room in a corporate building.
Every floor above the café is an office, and every floor is full. People come down for a coffee before a meeting, a cinnamon roll at four, or a table where nobody can see their screen.
She wanted the opposite of the lobby: something personal, a little retro, and quick to read when someone has five minutes. So the name gets a soft, friendly serif, the drop takes the place of the dot on the i, and the café speaks in two colours, wine and cream.
- 01
Identity
Wordmark, BD badge, colour, type and the tagline.
- 02
Illustration
A set of filled line drawings and a tossed pattern.
- 03
Applications
Cups, bags, boxes, wraps, stickers, menus, cards, coasters, signage, merch and social posts, shown in 29 mockups.
Identity
The drop is the dot
A soft serif wordmark with the drop for the dot of the i, and a round BD badge for the places the full name will not fit: a lid, a sticker, a sleeve. Two colours do most of the work, wine and cream.
One drip at a time.
The line on cups, bags and posters
Typography
Three typefaces, three jobs
Fraunces Black is the voice: the name, headings and poster lines, with soft corners that keep big type friendly. Rubik does the reading, from dishes and prices to opening hours. Caveat writes the short notes, never more than a few words.
Type scale
How they work together
In motion
The drop falls into place
Drawings & pattern
People, pastries and a lot of coffee
A set of line drawings with solid wine fills: friends at a table, a woman with her cup, someone on a laptop, the cinnamon roll, the latte. They fill the cups, bags and posters, and tossed together they make the pattern for wraps and napkins.
Mockups
From the counter to the desk upstairs
Everything the café hands over or puts on the counter, recoloured to wine and cream in Photoshop.
Cups and takeaway06
Boxes and wraps07
Print and table07
Space and team09
Menus & posters
Read in the time it takes to order
Short menus with the prices lined up on the right, a combo of the day on the table tent, and posters that each say one thing.
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Social
For the people on the floors above
Posts written for office hours: a coffee on the way in, the new latte on the counter, a table waiting after lunch.