All work

(Case study 03/11)

IREPworkspaces

Brand identity · Website · Decks · Social · 2025 → now

A global real-estate group was launching managed offices across Delhi NCR and needed a brand to launch with. I joined as its first designer and built it from zero.

Role
Founding designer, now Assistant Design Manager
Client
IREPworkspaces, Gurugram
Year
2025 → now
Deliverables
Identity, guidelines, brand kit, website, decks, LinkedIn
With
Mohit Tirath, Brand & Marcom · studioMOrph ↗
IREPworkspaces company profile cover: IREP WORKSPACES in red and navy capitals above a glass office tower
The briefOverview

Stand next to a global parent, and still feel local.

IREPworkspaces is the managed-office arm of IREP, International Real Estate Partners, launched with India Accelerator across Delhi NCR.

It needed two things at once: a brand that could hold its own beside a global group, and documents that could sell office space to companies and the venture to investors. Everything on this page came out of that brief.

My part(4)
  1. 01

    Identity

    Logo, colour, typography and a 15-page guideline, built from zero.

  2. 02

    Sales and investor decks

    The 20-page company profile, the 26-page pitch deck and a location sheet for every centre.

  3. 03

    Brand kit and website

    Stationery, cards and merchandise, plus the launch website.

  4. 04

    LinkedIn

    30+ posts and carousels, from market explainers to location launches.

Identity

Blue for trust, one red for emphasis

International Blue does the heavy lifting, a single Vermilion points at what matters, and heavy Lato capitals stack up like a skyline.

Headline type specimen: WHERE GLOBAL EXCELLENCE MEETS LOCAL PRESENCE
Headline type · Lato Bold
International Blue#16253F
Vermilion#E02A28
Silver Sand#C1C6C8
Chalk#F6F6F6

The future of work, managed.

The line under the logo, on every page and every footer

Brand guidelines · 15 pages

The rulebook a new designer reaches for

How the logo sits on light and dark, which colours go where, how a headline is set, and what never to do. Everything an agency or a new hire needs to keep the brand consistent.

IREPworkspaces brand guidelines, page 1 of 15
IREPworkspaces brand guidelines, page 2 of 15
IREPworkspaces brand guidelines, page 3 of 15
IREPworkspaces brand guidelines, page 4 of 15
IREPworkspaces brand guidelines, page 5 of 15
IREPworkspaces brand guidelines, page 6 of 15
IREPworkspaces brand guidelines, page 7 of 15
IREPworkspaces brand guidelines, page 8 of 15
IREPworkspaces brand guidelines, page 9 of 15
IREPworkspaces brand guidelines, page 10 of 15
IREPworkspaces brand guidelines, page 11 of 15
IREPworkspaces brand guidelines, page 12 of 15
IREPworkspaces brand guidelines, page 13 of 15
IREPworkspaces brand guidelines, page 14 of 15
IREPworkspaces brand guidelines, page 15 of 15
0115

Brand kit

From the reception desk to the parking lot

Cards, folders, mugs, coasters and envelopes, all speaking the same navy and red.

Stationery and merchandise08

Brand kit flat-lay: folders, letterhead, cards, pens and notebooks
Brand kit flat-lay: folders, letterhead, cards, pens and notebooks
Business cards stacked on white blocks
Business cards stacked on white blocks
Navy mugs with red insides
Navy mugs with red insides
Standing folders, letterhead and markers
Standing folders, letterhead and markers
Square coasters with a glass
Square coasters with a glass
Black envelopes with a red pencil
Black envelopes with a red pencil
Letterhead, cards and folders flat-lay
Letterhead, cards and folders flat-lay
Tall navy mugs with spoons
Tall navy mugs with spoons

Company profile · 20 pages

The deck that sells the space

What the sales team hands to companies looking for an office. Each page makes one claim, backs it with one fact and shows one picture, so it reads in minutes.

Global parent + local accelerator = IREPworkspaces
About us: IREP's reach across 70+ countries
An accelerated ecosystem across India
Mission and vision
Service proposition: eight steps vs one
Built-to-suit and business suites
Service highlights
Our spaces
Let's create a better future together
0109

Location sheets

One template, every building

Seven centres, one layout: a headline, red-ruled facts and a hero photo. When a new building opens, it drops into the template without a redesign.

Udyog Vihar Phase IV
Udyog Vihar Phase I
Udyog Vihar Phase II
Sector 15, Gurugram
Sector 32, Gurugram
Sector 63, Noida
Sector 136, Noida
0107

Investor pitch · 26 pages

Same system, a harder audience

Investors want numbers, so the profile's layout was pushed towards data: market size, a map of the NCR office market and the case for managed space.

Pitch deck cover
IREP becomes IREPworkspaces
Market validation
NCR market map
Value proposition
Our spaces
Sector 98, Noida
Sector 58, Gurugram
0108

Website

The brand, live on screen

irepworkspaces.com puts the same system online. The window below is the real site, so scroll inside it. The launch screens are saved alongside, because a refresh is on the way.

irepworkspaces.comOpen in a new tab ↗

Loading the live site…

LinkedIn

30+ posts, never off-brand

Market explainers, location launches and service breakdowns, published week after week. One template (logo top left, tagline top right, one idea per slide) kept the feed consistent without slowing anyone down.

One carousel, start to finish

Tale of Two Satellite Cities

Gurugram against Noida, told with archive photos, city maps and data, and ending on where IREPworkspaces fits.

Tale of Two Satellite Cities, slide 1Tale of Two Satellite Cities, slide 2Tale of Two Satellite Cities, slide 3Tale of Two Satellite Cities, slide 4Tale of Two Satellite Cities, slide 5Tale of Two Satellite Cities, slide 6Tale of Two Satellite Cities, slide 7Tale of Two Satellite Cities, slide 8Tale of Two Satellite Cities, slide 9Tale of Two Satellite Cities, slide 10Tale of Two Satellite Cities, slide 11Tale of Two Satellite Cities, slide 12Tale of Two Satellite Cities, slide 13
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