All work

(Case study 08/11)

ISSC

Brand strategy · Identity · Print

ISSC's machines are painted yellow and blue. So when the company needed a brand, I didn't have to look far.

Role
Brand and communication design
Client
ISSC, Industrial Supplies & Solutions Company
Year
2026
Deliverables
Brand strategy, identity, brand guidelines, company profile, magazine ad
Designed at
studioMOrph ↗
ISSC brand strategy cover: BRAND STRATEGY in yellow on ISSC blue, with a scrap grab photo
The briefOverview

From equipment vendor to green-steel partner.

ISSC builds the machines that turn scrap into feedstock for steel plants, recyclers and scrap yards, with forty years of engineering behind it.

Its market is moving towards green steel, and the brand had to move with it: technically deep, serious about sustainability and led by the founders' own voices.

My part(5)
  1. 01

    Identity

    Logo lockups on blue and yellow, colour, type and brand touchpoints.

  2. 02

    Brand guidelines

    A 42-page book in six chapters, from the brand foundation to the applications.

  3. 03

    Mockups

    21 applications, from trucks and shipping containers to the trade-show tent.

  4. 04

    Company profile

    A 12-page profile covering the machines, the process and the industries ISSC serves.

  5. 05

    Magazine ad

    A two-page spread for the June 2026 issue.

Mockups

From the truck to the tumbler

The yellow and blue on everything ISSC ships, hands out and stands under: trucks, containers, cartons and tape, the desk, the trade-show tent.

Logistics10

Box truck
Box truck
Box truck, other side
Box truck, other side
Shipping containers on the crane
Shipping containers on the crane
Shipping containers, close
Shipping containers, close
Container truck at the plant
Container truck at the plant
Carton under the stairs
Carton under the stairs
Cartons, stacked
Cartons, stacked
Cartons on a pallet
Cartons on a pallet
Handle-with-care tape
Handle-with-care tape
Tape, crossed
Tape, crossed

Stationery and site05

Business cards
Business cards
Business cards, front and back
Business cards, front and back
Desk set with notebook and ID
Desk set with notebook and ID
Desk set, other angle
Desk set, other angle
Site kit: helmet, clipboard, tape measure
Site kit: helmet, clipboard, tape measure

Print02

Company profile and magazine
Company profile and magazine
Magazine, open on the cover
Magazine, open on the cover

Events and merchandise04

Trade-show tent
Trade-show tent
Trade-show tent, side
Trade-show tent, side
Steel tumbler
Steel tumbler
Steel tumblers, pair
Steel tumblers, pair

Brand guidelines · 42 pages

The rulebook, in yellow and blue

Six chapters: brand foundation, logo, colour and typography, graphic language, voice and messaging, and applications. The pages switch between yellow and blue like the machines do, and the photos are ISSC's own plants and scrap yards.

ISSC brand guidelines, page 1 of 42
ISSC brand guidelines, page 2 of 42
ISSC brand guidelines, page 3 of 42
ISSC brand guidelines, page 4 of 42
ISSC brand guidelines, page 5 of 42
ISSC brand guidelines, page 6 of 42
ISSC brand guidelines, page 7 of 42
ISSC brand guidelines, page 8 of 42
ISSC brand guidelines, page 9 of 42
ISSC brand guidelines, page 10 of 42
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ISSC brand guidelines, page 12 of 42
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ISSC brand guidelines, page 14 of 42
ISSC brand guidelines, page 15 of 42
ISSC brand guidelines, page 16 of 42
ISSC brand guidelines, page 17 of 42
ISSC brand guidelines, page 18 of 42
ISSC brand guidelines, page 19 of 42
ISSC brand guidelines, page 20 of 42
ISSC brand guidelines, page 21 of 42
ISSC brand guidelines, page 22 of 42
ISSC brand guidelines, page 23 of 42
ISSC brand guidelines, page 24 of 42
ISSC brand guidelines, page 25 of 42
ISSC brand guidelines, page 26 of 42
ISSC brand guidelines, page 27 of 42
ISSC brand guidelines, page 28 of 42
ISSC brand guidelines, page 29 of 42
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ISSC brand guidelines, page 31 of 42
ISSC brand guidelines, page 32 of 42
ISSC brand guidelines, page 33 of 42
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ISSC brand guidelines, page 38 of 42
ISSC brand guidelines, page 39 of 42
ISSC brand guidelines, page 40 of 42
ISSC brand guidelines, page 41 of 42
ISSC brand guidelines, page 42 of 42
0142

Brand in use

From the letterhead to the shipping container

Stationery, tape, containers and gift bags. The stripes and the yellow travel all the way to logistics.

ISSC stationery, tape, a shipping container and a gift bag in the brand colours

Company profile · 12 pages

Machines, made easy to follow

Yellow pages, blue bands and cut-corner photo frames: the machines, the process and the industries ISSC serves, readable by a buyer who isn't an engineer.

Cover: turning your scrap into green resource
About us: 40 years of engineering
Vision and mission
Core values: sustainability, innovation, ownership
The ISSC way: from scale to after-sales
Our machines: shears and balers
Our machines: shredders, mills, sorting and handling
Our machines: tyre, battery and slag plants
Facility development, end to end
Who we serve: steel plants, recyclers, suppliers
0110

Magazine ad · June 2026

A two-page spread

The integrated recycling yard as a line drawing on one page, the full machine range on the other.

Left page: Engineer your recycling yard, with a line drawing of the plant
Left page: Engineer your recycling yard, with a line drawing of the plant
Right page: the full machine range
Right page: the full machine range

Website

In progress

The new ISSC website is being designed now. It will appear here, live, once it launches.

isscindia.com

Coming soon

Next case study09/11 Quattro Spaces Quattro Spaces website hero: an office tower at dusk

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