All work

(Case study 04/11)

TrueSpace

Brand guidelines · Sales decks · 2025 → 2026

One company, three different people across the table. TrueSpace needed a deck for each of them, and every one had to feel like the same company.

Role
Graphic designer
Client
TrueSpace Leasing Solutions, Gurugram
Year
2025 → 2026
Deliverables
Brand guidelines, company profile, landlord deck, space proposal
With
Mohit Tirath, Brand & Marcom · studioMOrph ↗
TrueSpace company profile cover over a night-lit glass tower
The briefOverview

Find space, fill space, close the deal.

TrueSpace helps companies find, compare and secure office space, and helps landlords fill their buildings.

That means three readers: an occupier deciding where to work, a building owner deciding who to trust, and a client reading a proposal from the leasing team. Each got its own document, in its own tone, with one brand underneath.

My part(5)
  1. 01

    Brand guidelines

    A 43-page book: logo, colour, type, the plan line and the applications.

  2. 02

    Company profile

    The 11-page profile for occupiers: platform, services, process and proof.

  3. 03

    Landlord deck

    A pitch for building owners, with metrics, services, stacking plans and a case study.

  4. 04

    Space proposal

    A 17-page template the leasing team adapts for every client.

  5. 05

    Collateral

    Social creatives, brochures and flyers for the leasing team.

Brand guidelines · 43 pages

One brand under all three decks

The wordmark and the T monogram, navy, sand and terracotta, Montserrat, and the plan line: a hairline traced from a real office floor plan that runs through the system. The second half puts it all to work, from stationery and signage to the website.

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0143

Company profile · 11 pages

For occupiers

Warm photography, deep navy and a rust accent. The platform, the services and the four-step process, in a read that takes minutes.

Cover: find, compare and secure office space
Our story: a workspace platform plus leasing
Vision and mission
Our tech: Trueview search and the Trueassist AI assistant
Services: move-in ready, built to suit, conventional
Why TrueSpace: no fine print, zero brokerage
How it works, in four steps
0107

For landlords · 15 pages

A different tone for building owners

Slate and gold, big numbers, stacking plans and a real case study. Owners want to see that their building is in safe hands.

For Landlords cover
Key metrics
Services for landlords
Marketing services
Concept Tech Park, building profile
Location analysis: rent bands
Recommended stacking plan
Case study: India Accelerator at Imperia Mindspace
0108

Space proposal · 17 pages

A template the team fills in, not redesigns

The leasing team adapts this for every client: the market, the micro-markets, the options and the terms. They change the content; the design holds.

Cover
About us
Services
NCR overview
Gurugram
Delhi
Noida
Proposed location
Proposed building
Why TrueSpace
0110

Where the decks point

truespace.work

Every deck ends here: the TrueSpace marketplace itself. Scroll inside the live site, or flip to the saved screens.

truespace.workOpen in a new tab ↗

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